My SMASH Media, a disruptive AI matchmaking platform for the creative Industries,
is nearing half a million pounds of investment as it targets the fast-growing global
content streaming market.

My SMASH Media matches content creators like script writers with buyers like the
streaming services, production companies and broadcasters, using sophisticated
Sector knowledge combined with AI matchmaking, to anticipate industry trends.
The company has secured over £370K investment from Scottish-based Equity Gap
angel syndicate, Scottish Enterprise and a Future Economy Innovate UK grant.
Equity Gap also facilitated the involvement of several investors from Investing
Women Angels. The company will extend the fundraise to additional investors for a
further 6 weeks.

The company this week won the AI for Good category in Edinburgh University’s AI
accelerator programme which helps young companies with potential to grow.
My SMASH Media has introduced innovative and disruptive technology within the
film and TV sector and has tapped into this explosive growth market by providing
creators with free-to-access digital tools to create powerful pitches.

The company will use the investment to develop sophisticated AI matchmaking
called AI SMASHCupid. This will help grow user numbers and revenues by
enabling buyers to reach beyond their existing networks and provide unprecedented
access to new, innovative projects. With its current focus on the film and TV industry,
SMASH is also aiming to expand the use of its technology into the games, podcast
and video sectors.

My SMASH Media was co-founded by Scottish actor turned producer Fiona Gillies
and indie producer Christine Hartland who joined forces with Mahesh Ramachandra,
digital product expert. The team has partnered with renowned film industry veteran
Hilary Davis and are backed by London-based Activate Media, a digital accelerator.
SMASH showcased at the European Film Market and won a Gold Award for tech
innovation in Cannes. It was selected for the Creative Catalyst SXSW Programme in
Austin, Texas.

Fiona Gillies said: “We’re delighted with the initial success of our fund raise, where a
number of our existing investors, alongside our new lead investor Equity Gap, and
Scottish Enterprise have pledged significant financial backing to help SMASH
achieve its global growth ambitions. This initial investment is a real vote of
confidence in our proposition which we will further develop across the TV and film
industry and also roll out to other relevant sectors, bringing content creators and
discoverers together.

We would like to acknowledge the support of Investing Women Angels, which has
not only been a key early investor, but has also supported and mentored us through
its AccelerateHER programme”

Fraser Lusty MD of Equity Gap said “We are very excited to be working with Fiona
and Christine as they look to bring their disruptive new platform to the creative sector
at a crucial time for the future of Media.

Their sector knowledge, strong industry networks and ambition for Smash impressed
our investor base. We look forward to the launch of the platform and see it being a
strong catalyst for new talent enabling film and TV companies to work in a novel
way.

Kerry Sharp, Director of Entrepreneurship and Investment at Scottish Enterprise,
said: “My SMASH Media is utilising AI technology in a unique way to enhance the
creative sector and broaden access to creators. This shows how AI can provide
economic opportunities and I look forward to witnessing the company’s progress as it
expands into a range of sectors that might benefit from its technology.”