Online Learning

We offer a variety of workshops, resources, and online business finance courses to provide female founders with opportunities to develop the skills you need in entrepreneurship.

We know how busy the schedule of a female founder can be, so we have now created permanent, online learning resources that can be undertaken at a time that suits you. Using the Thinkific online learning platform, you can now access pre-recorded workshops and online business finance courses, delivered by members of the AccelerateHER team, download slides and complete partner worksheets (where applicable). The workshops are free, you simply need to enrol with your email to access. You can view all our courses here.

Understanding your accounts

Are you baffled by your balance sheet? Does your profit and loss puzzle you? Then this introductory series of online business finance courses is for you.

Join AccelerateHER’s CEO and qualified accountant, Elizabeth Pirrie, as she takes you on a whistle stop tour of your accounts. Topics covered will include:

  • What’s the difference between a balance sheet and a profit and loss
  • What is gross margin and why is it important?
  • What do all these strange terms like EBITDA and intangible assets mean?

These three, ten-minute workshops are delivered on online learning platform Thinkific, which means you can access the training at any time – you just need to enroll with your email address.

The workshops are delivered through video lessons with accompanying slides.

About Elizabeth Pirrie:

Elizabeth Pirrie is a CEO, investor board member, and business mentor with 20+ years of finance experience. She supports early-stage and scaling companies across life sciences, technology, tourism, and care sectors, focusing on funding strategy, investor readiness, and global market expansion.

Finance for Early Stage Entrepreneurs

Finance doesn’t have to be complicated, but every founder must take ownership of it. Jen Nicoll will guide you through a practical framework to understand your finances, plan effectively, and make confident decisions as your business grows.

What you’ll learn:

  • Profit & Survival – Understand the cash flow and profit essentials that keep your business alive.

  • Revenue Model – Identify what drives your revenue and how to strengthen it.

  • Costs – Manage essential costs strategically.

  • Forecasting for Growth – Use forecasts to test assumptions and scale your business.

About Jen Nicoll:
Jen brings 30+ years of finance experience from PwC, EY, and global and boutique firms. She has led high-growth businesses, advised startups, and mentored founders, helping them navigate investment, commercial strategy, and scaling challenges.

Build a Strong Digital Marketing Foundation

Marketing isn’t just about selling—it’s about building a brand, shaping perception, and creating long-term growth through genuine customer connections. In this on-demand webinar, Michelle McClure walks founders through practical steps to strengthen their marketing strategy.

What you’ll learn:

  • Lay the Groundwork –  Understand why marketing matters, assess your current position, and align resources realistically.

  • Know Your MarketIdentify your audience, understand competitors, and set clear goals.

  • Create & Execute Your Strategy – Target the right segments, define your value proposition, and measure the metrics that drive growth.

About Michelle McClure:
Michelle is a strategic marketing consultant, Fractional CMO and Mentor with 16+ years of experience in digital marketing and people development. She helps businesses enhance their digital presence, pivot strategies to meet market demands, and mentors founders on marketing, SEO, and tactical implementation.

Building a Pitch and Q&A Skills

Join Alison Gray of Skillfluence in this two-part session designed to help you deliver a powerful pitch and handle questions with confidence.

What you’ll learn:

  • Pitch Building Blocks – Communicate your business idea, the problem you’re solving, and your call to action clearly.

  • Deliver with Impact – Adapt your style and message to different audiences, from customers to investors, capturing attention and building trust.

  • Prepare for Q&A – Answer questions confidently, demonstrate credibility, and turn Q&A sessions into opportunities to strengthen your pitch.

About Alison Gray:
Alison is the founder and Director of Skillfluence, with 15+ years’ experience in skills development. She specialises in creating innovative training programmes for science and technology professionals and has studied training design, collaborative leadership, and Lean Startup methodology at UC Berkeley, the American Management Association, and Stanford.